DIESEL KIDS

Diesel is an international and innovative lifestyle company that produces a wide collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has grown extraordinarily and as a pioneer of the denim segment has evolved to establish itself in the world of quality casual clothing, becoming a real alternative to the traditional luxury market. Despite its growth, the philosophy of Diesel has remained unchanged over time: Renzo Rosso had imagined a brand that was synonymous with passion, individuality and self-expression. Diesel lives on change: each season produces no less than 3,000 new items, each the result of a process characterized by enormous creative freedom, a guarantee of constant innovation. The collection includes: Diesel, Diesel Black Gold (the contemporary line designed by Andreas Melbostad) and Diesel Kid. Diesel is not just clothing and denim: it is a lifestyle reinterpreted (under the creative direction of Andrea Rosso) through a series of licenses with leading companies in their respective sectors, which led to the development of watches and jewelery (with Fossil), glasses (with Marcolin), perfumes (with L'Oréal), helmets (with AGV), headphones (with Monster), bicycles (with Pinarello), strollers (with Bugaboo) and a complete collection for the home (with Foscarini, Moroso , Zucchi, Seletti and Scavolini).

Diesel's manifesto: We decipher the world around us, break it down and rediscover what we thought we knew. Our gaze is different and unites us with those who make their own perspective different. Decide your way. Travel the world with us. Especially where our stores are located.