GAYALAB.

Gayalab was born as a game for a mother who initially enjoyed creating clothes for her daughter. The creator is Gaia Russo, a fashion designer, who after several work experiences decided to leave the world of adult fashion and dedicate herself to that of children, considering it far more stimulating, creating an innovative, playful and totally made in Italy brand , both for the choice of fabrics and for their processing. The goal is to create clothes that stand out, offering a style alternative to what the market offers. In fact, particular attention is also given to the image, precisely in order to enjoy the taste and the world of Gayalab. In recent years, children's fashion is moving in a new direction, preferring a clean and unstructured style. Gayalab marries this concept, proposing a minimal style, with seams that give the garments an almost lived-in look, not very formal. The clothes have a playful appearance thanks to the use of particular shapes or cuts, always respecting comfort, to ensure that children can play freely without giving up a unique style.

The key word of each collection is research, which ranges from the volumes of the clothes, to the quality of the fabrics, to their colors, which often do not conform to the rules dictated by trends.

Each collection starts from an inspiration around which a story is created made up of clothes that very often have the peculiarity of being unisex and almost all combinable with each other, giving the little ones an unmistakable appearance.